The Yoke of Corporatization
6/8/16
AlterNet by Anneli Rufus (9/2/11)
"Orange juice, is another breakfast contrivance marketed as healthy for kids. Media buzz about vitamin C and advances in pasteurization spawned the orange-juice industry in the 1930s, turning an obscure luxury into a household necessity.
“Orange juice has come to symbolize purity in a glass,” writes agriculture expert Alissa Hamilton in Squeezed: What You Don’t Know About Orange Juice (Yale University Press, 2009). Her research reveals a highly processed product whose use of cheaply grown foreign fruit now mandates a massive carbon footprint. . . Wake up and smell the McCafé: Cold cereal, donuts and orange juice are breakfast staples because somebody somewhere wanted money."
"Orange juice, is another breakfast contrivance marketed as healthy for kids. Media buzz about vitamin C and advances in pasteurization spawned the orange-juice industry in the 1930s, turning an obscure luxury into a household necessity.
“Orange juice has come to symbolize purity in a glass,” writes agriculture expert Alissa Hamilton in Squeezed: What You Don’t Know About Orange Juice (Yale University Press, 2009). Her research reveals a highly processed product whose use of cheaply grown foreign fruit now mandates a massive carbon footprint. . . Wake up and smell the McCafé: Cold cereal, donuts and orange juice are breakfast staples because somebody somewhere wanted money."
